Customer Loyalty: How to Build It Through a Subscription Plan

Bakery stall

Building customer loyalty is a priority for every retailer. You want your customers to keep coming back for more, and spread the word about how great your products and services are. One of the best ways to strengthen this loyalty is by offering a subscription service.

Why offer a subscription service?

As the retail landscape is changing, there are a variety of strategies that independent retailers can use to survive and thrive. One trend that has taken off is the subscription box, which allows consumers to receive a curated selection of products on a recurring basis. Subscription boxes are perfect for all sorts of products, from food products to flowers and books.

Subscription boxes are a fantastic way to bring in recurring revenue, and many independent retailers are turning to them as a way to get the most out of their brick-and-mortar stores.

How to set up a subscription plan that works for your business

To create a successful subscription box ask yourself some questions about your business and its customers:

  • What can you offer that’s unique?
  • How frequently will your customers want to receive their delivery?
  • Where are you willing to deliver and how?

Finally, what are the price points, remember to include any wrapping, packaging and delivery costs in your calculations.

You can take different approaches to allow customers to subscribe but doing so online is often the most convenient for you and your customers. It may be that you can do this through your existing website. Platforms such as WooCommerce and Shopify offer add-ons allowing the sale of subscription products, however, they can require technical expertise to set-up and configure. Alternatively, SupplyKit is a dedicated platform which allows stores to create subscription plans and have a branded storefront up and running in around 30 minutes whether they have an existing website or not.