Use the 'Design' page to define your colour palette, upload a logo and images and refine the text that will appear on your store's page.
Use the 'Preferences' panel to ask your customers about their likes and dislikes at sign-up. Enter one question per line, each question will be presented to your customers with options to say 'Yes', 'No', 'Undecided', remember to make sure the questions you ask can be answered in that way.
By default your customers will be able to ask for delivery anywhere in the UK, however, if you prefer to restrict deliveries to a local area you can add the start of each postcode you are able to deliver to, e.g.
Once you're ready, preview your site by clicking 'View Store'.